One-Page is Full-Page Advertising and with web + digital + mobile optimization this makes one-page, full-page advertising powerful local, national and global.
Search engines and websites have largely ignored ONE-PAGE/FULL-PAGE advertising for fear of bandwidth and website speed loading difficulties, yet full-page advertising has been around since the time of the first acknowledged advertising agency being William Taylor in 1786.
Advertising is STILL an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.
So the fundamentals of advertising from the 1700’s to today have not altered the only thing that has changed is from the 1700’s to the birth of the Internet/Web in 1980 when we only had one world now we have two advertising world’s online and offline.
So advertising, marketing and or media channels have now expanded from predominantly [offline] radio, magazine and newspapers to now [online] web, mobile, radio, podcasts, blogs, websites, video, digital platforms and channels local, national and global.
Local, national and global expansion and the introduction of the online world has been both good and bad.
There is too much online giant monopoly served with koolaid, click-fraud and not enough advertising transparency and win-win collaboration.
Studies show that successful advertising agencies tend to have a shared sense of purpose with their clients through collaboration.
As from the 1700’s advertising agencies had to work closely with all clients and their teams to win-win.
They even had to work with all media channels and contacts from newspapers to magazines until the late 1900’s when TV was introduced that for a while had a dial you turned and only had 4 stations to choose from.
Power of ONE-PAGE/FULL-PAGE Advertising
One-Page, Full-Page Advertising has been around from the 1800’s take a look at this Coca-Cola advertisement in 1890.
Now imagine the above advertisement from the 1890’s with some added social media links, share buttons, video link, full description and even 360 virtual features optimized for web and mobile and you have One-Page, Full-Page advertising of the now.
This is what Infogurushop is all about preserving the fundamentals of advertising and marketing across all channels and devices in a modern technological, digital and mobile world.